Opening Video Concept [v1]

Road to the Championship 

Concept Overview

A high-energy championship-style opening feature that incorporates visuals of global sports to celebrate PepsiCo creativity, momentum, and winning work, building toward the BAM Awards as the ultimate championship moment.

Proposed Timing & Structure (90sec - 2min)

  • 0:00–0:15 – High-energy, music-led sports open using Soccer and Formula 1 scenes
  • 0:15–0:40 – PepsiCo creative context, showing the brand’s role, perspective, and approach to marketing
  • 0:40–1:15 – Finalist campaigns and standout legacy PepsiCo work (primary focus)
  • 1:15–1:30 – BAM Awards moments and celebration from prior years

*All included images are concept references only, not final or approved creative.

1a. Opening Kickoff: The Championship Begins 

Music & Tone

  • Opens with “Seven Nation Army”
  • Immediately signals high energy, a big game

Visual World: Soccer

  • Global football stadium atmosphere
  • Packed stands with coordinated color sections
  • Flags, smoke, chanting, and collective crowd energy
  • Establishes scale, unity, and a finals-level moment

Visual Samples 

1b. Opening Kickoff: The Championship Begins 

Music & Tone

  • “Seven Nation Army” continues

Visual World: Formula One

  • Transition from mass crowd energy to precision and performance
  • Speed, focus, and execution under pressure
  • Visual contrast that reinforces elite preparation and excellence

Visual Samples 

Transition Into the Story 

The opening gives way to the work itself, shifting from championship energy to the ideas, teams, and creativity being recognized on the BAM stage.

2. Arrival at the Championship 

SCRIPT

This is the moment.
The championship stage.
The biggest night in marketing.

Visual Ideas

  • Hero shot and cinematic close-ups of the BAM Award as a championship trophy in motion, light and atmosphere
  • Celebratory moments on stage from previous BAM Awards

Visual Samples 

3. Global + One Team 

SCRIPT

Teams from around the world.
Different markets.
Different cultures.
Different disciplines.
All here as one global marketing team.
One PepsiCo.

Visual Ideas

  • Individual PepsiCo teams at BAM wearing regional attire, cultural identifiers and brand gear
  • Wide group shot of all teams together prior to the awards

Visual Samples 

4. What It Took to Get Here 

SCRIPT

Ideas brought to life.
Work delivered under pressure.
Campaigns that moved culture,
and made real impact where it mattered most.

Visual Ideas

  • Compilation of key moments, frames and highlights from finalist campaign visuals

Visual Samples 

5. Game Changers 

SCRIPT

That’s what it means to be a game changer.
To raise expectations.
To lead, not follow.
To redefine what great looks like.

Visual Ideas

  • Flashes of previous PepsiCo game-changing campaigns
  • Iconic moments from work across brands and platforms

Visual Samples 

6. Legacy to Now to What's Next 

SCRIPT

We’ve always shown up in culture,
in entertainment, sports, music, and food.
And today, we’re building on that legacy
with work that’s more human,
more meaningful,
and more distinctive than ever.

Visual Ideas

  • Compilation of iconic PepsiCo campaigns from the past
  • Cultural moments where PepsiCo has shown up across entertainment, sports, music, and food
  • Visual progression from historical work into more recent campaigns that signals where the brand is headed next

Visual Samples 

7. Celebration + Handoff 

SCRIPT

Tonight is about celebration.
About the people behind the work.
Winning campaigns deserve winning moments.
Welcome to the BAM Awards.

Visual Ideas

  • Celebratory moments from previous BAM Awards
  • Teams reacting, cheering, and embracing after wins
  • Winners on stage holding the BAM Award

Visual Samples 
Back to Top

Potential Talent Notes 

Voiceover Options

  • Morgan Freeman
  • Rebecca Lowe
  • Ricky Party (Voice of ESPN)

Appearances (Sports)

  • Harry Kane (European Soccer Star)
  • Phil Jackson (Legendary Coach)
  • Cocoa Gauff (Tennis)
  • Lewis Hamilton (F1 Driver)

Appearances (Personalities)

  • Will Ferrell
  • Druski
  • Kelly Clarkston
Back to Top

© 2026 RareCo Creative. All Rights Reserved.