Rare Co. World

Creative

Where Purpose Meets Creativity

We Create Experiences that Inspire Connection and Drive Impact

Why Rare?

At RareCo Creative, we bridge the worlds of entertainment and impact through original ideas, meaningful moments, and legendary partnerships.

Creativity

We design bold, custom creative solutions that elevate events, campaigns, and experiences—from strategy to execution.

Entertainment

With deep industry relationships, we bring world-class talent to your stage—connecting artists to purpose-driven moments.

Impact

Creativity and culture meets change. We turn ideas into meaningful, measurable impact that resonates far beyond the moment.

Purpose + Creativity in Action

We partner with visionary brands to bring bold ideas to life—through immersive experiences, cultural storytelling, and unforgettable moments that leave a lasting mark.

PepsiCo BAM Awards

We helped PepsiCo transform the BAM Awards into a star-powered experience that blended creativity, talent, and unforgettable moments.

Talent Curation: Want Flo Rida to surprise your guests? No problem. From surprise performances to main-stage energy, we brought Flo Rida to the BAM Awards to deliver an unforgettable live show—amplifying the experience with star power and crowd-shaking moments.
Creative Ideation: We brought the BAM Awards to life with a custom holographic experience—featuring Chester Cheetah, live celebrity beam-ins, and an interactive moment where guests stepped inside the holographic box themselves.

Walmart Future Forward Experience

In partnership with Walmart, we created meaningful experiences that brought purpose-driven storytelling, talent engagement, and brand creativity together in powerful ways.

Speaker Series + Talent Engagement: Through campus stops featuring inspiring conversations with Coach Prime (Deion Sanders) and Jermaine Dupri, we created a platform for students to gain insight from iconic voices in leadership, music, and culture.
Festival Activation: At the main festival event, we elevated the experience with a branded Walmart Maker’s Studio activation—an interactive environment that invited guests to explore creativity, entrepreneurship, and self-expression.

Wells Fargo 365 HBCU Impact Tour

We partnered with Wells Fargo to deliver a nationwide tour focused on real stories, real engagement, and real community impact—showing up where it matters most.

Tour Activation: From college campuses to community hubs, we brought Wells Fargo’s commitment to life through thoughtfully produced events, branded visuals, and live engagement moments that connected directly with students and attendees.
Scholarships That Matter: Our programming went beyond recognition—we helped create opportunities that opened doors for deserving students through scholarship presentations and strategic partnerships.

The Big Homecoming Music Festival

We curated and produced a first-of-its-kind music festival experience designed to entertain, empower, and activate.

Talent + Creative Branding Execution: We delivered a stacked lineup of chart-topping performers and crowd-moving acts—backed by dynamic visuals and brand storytelling across every element of the festival.
Creative Direction + Brand Partnerships: We partnered with major brands to bring their vision to life through on-site activations, branded content, and immersive experiences that seamlessly aligned with the festival’s purpose and energy.